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Footprint – Getting Sustainable

Footprint Eco logo

A Brand Identity for a US Based Sustainable Living App Startup  Brand Identity  Brand Identity It’s not always about the financial sector for us at Form. We were recently requested to create a brand identity for a new sustainable living app. Based in the US, the background idea… Read More

Central Markets appoint Form to create a new Wealth Management Identity

  Form have recently completed the new brand identity for Central Markets Investment Management (CMIM).  They required an identity the gave a feeling of pedigree and standing to the company.  Dealing within the HNWI networks, the new corporate identity uses spot golds on cream and white to reinforce… Read More

Branding – the key component in financial sector visibility

In recent years, belief in the power of brands and brand management has spread far beyond the traditional consumer goods marketers who invented the discipline. For companies in  every industry, including the finance sector, brands are important in a way they never were before and are now seen… Read More

Branding and Logos – The stories behind the evolution of some of the worlds’ biggest brands

The evolution of apples identity

Logos are indeed important for a company’s identity and branding. It is one of the major things that the market usually looks into in order to remember and easily recognize their company. But logos do not just function like that. It seems like the heart of a company’s… Read More