Brand Creation // Collateral Design // Campaign Creation // Brand Positioning // Website Design
Livingstone is the largest independent provider of Software Asset Management (SAM) Managed Services in the UK. Founded eight years ago in Reading, UK, the company delivers SAM intelligence to its customers so that they can closely manage their software licences and achieve cost savings, quantifiable risk mitigation, licence optimisation and vendor audit readiness. Through Livingstone’s blend of services, proprietary technology and substantial vendor expertise across major software publishers their clients can achieve this. Livingstone currently has a wide range of international blue-chip customers across many industry sectors including financial services, industrials, telecoms, automotive, retail distribution and consumer products.
Recently acquired by The Carlyle Group, Livingstone looked to further expand their presence and broaden relationships with blue-chip customers. They engaged with Form to deliver a new brand identity to position the company and reinforce their proposition.
New Corporate Identity
Livingstone’s new brand marque was designed to keep the current corporate colours but provide a more dynamic and modern look. Extra colours were introduced into the overall colour palette and revised fonts introduced to bring a clean look to brand.
“The Form team has had an integral role in the evolution of our brand at Livingstone, building a visual style that I am confident will better resonate with our target audience and represents a more accurate representation of our values and status in the market.”
Matt Fisher, Chief Commercial Officer
View the light version of the brand guidelines below:
What does the perfect SAM partner look like? – A new approach to positioning Livingstone.
Having cemented the brand, Form created a new brand campaign to position Livingstone more accurately with the target audience. With the benefit of resources in multiple areas, all of whom have a very specialised skill set, Form created a strategy that promoted how the deployment of these resources created the perfect bespoke team for any SAM project. The print based and animated campaign was an ideal base for the new personalised brand photography consequently creating a highly visual presence with engagement levels to match.
Core Brand Updates
In addition to the brand marque Form delivered a revised overall brand and application. It was felt that the firm needed to get across the personal nature of their service and to provide them with a ‘face’. New photography was introduced along with a suite of brand elements and set design styles to ensure the messaging would be delivered with consistency and clarity.
The new corporate identity is to be rolled out in a phased approach. Consequently part one of this was to update the current website with the new brand and to make some slight navigation and content based changes to reflect the new services and positioning of the company. Further development of the site will see a complete design overall and new functionality.