Brand Creation. Future Proofing an Established Front Runner.

Brand Creation | Website Design & Build | Advertising

Brand Creation

Pirum have established a name for excellence in the automated Securities Finance world. They needed a brand that would take them into the next phase of their development and position them as an innovative and solutions driven company. Form Advertising’s brand creation solution played on the concept of automation which was reflected in a strong new marque for the company along with a slightly revised colour palette and clean fresh typeface.

Web Design & Build

Form Advertising examined the current structure of the company and the solutions which they offered and looked to break down and brand the individual sectors of the business to make the user journey far more intuitive and to help guide new clients to the products that suit them. A fresh new website was designed hand in hand with identity and coded to ensure user experience was foremost.

“Alongside the many other projects that Form Advertising have completed for us we approached them with the request to create a new, modern brand identity for Pirum. Form have experience in the financial sector which is essential in understanding the position of the new brand and with a a quick generation of ideas developed in to a brand style that now helps our business expand and grow.

To go alongside our new new brand identity, we gave Form Advertising the task to develop a new website. The brief was to produce a website to meet the needs of our clients and to position us as an innovator and leader of security finance automation. The new website works well for us and our clients while still creating a bold and professional image of our company.

We have now continued to work with Form Advertising for over 8 years and have great confidence in the continual high quality of work that they produce. Their unique generation of ideas, great communication and quick turnaround times makes them a valuable part of our team.“

Rajen Sheth – CEO Pirum System Limited

 A little more about Pirum Systems

Pirum Systems was founded in June 2000 with the objective of providing advanced, centralised and secure reconciliation services for financial market participants. Pirum provides a secure processing hub which seamlessly links market participants together, allowing them to electronically process and verify key transaction details.

Financial Institutions from around the world have responded to Pirum’s creative approach by joining the secure on-line community. They have increased processing efficiency, reduced operational risk and improved profitability by using Pirum’s services to reduce manual processing.

By combining an in-depth understanding of both the Securities Finance industry and IT, Pirum has created a set of highly innovative and flexible services which are tailored to fully support the complexities of the underlying business processes.

Integration with Pirum’s services could not be easier. Data feeds are accepted in virtually any format, facilitating the re-use of existing data extracts. This flexibility results in a fast, straightforward and low cost implementation.

No additional hardware, software or proprietary network connections are required. Pirum servers perform all the necessary data processing and user access is provided via secure web pages over the Internet.

Pirum’s innovative designs and focus on customer service have led to multiple industry awards over the years, most recently winning the ISF 2015 Post Trade Service Provider of the Year award for Europe, runner up for North America, and the following individual global categories:

• Innovation
• Client Service
• Ability to Tailor System
• Ease of Integration
• Reconciliation Ability

Rebranded by Form Advertising in 2015 – This strong financial front runner continues to go from strength to strength and has its sights set firmly on continued expansion into the future.