Advertising Campaign for the Central Markets New Brand Identity
Advertising Campaigns | Brand Creation | Collateral Design | Email Campaigns
Form Advertising were approach by Central Markets back in 2009 to produce a new brand identity. They wanted one that would position them as a serious contender in what is a very crowded market for Forex specialists. The existing brand was tired and didn’t reflect the way the market was changing. Form Advertising went about coming up with a range of designs that were clean, modern and visually engaging against their competitors.
With the launch of the new brand style Form Advertising turned their attention to a redesign of all the existing collateral. Using the ‘dot’ from the new logo, they introduced it throughout the range of collateral making it a part of Central Markets identity. The designed work included brochures, EDMs, online and offline advertising campaigns, factsheets and promotional videos amongst others.
Over the years new divisions of the company were formed and each required to be branded as Central Markets, but still retaining the core identity. Form Advertising introduced a new colour palette which was applied to each of the divisions. A range of complimentary market material was also created alongside each of the different areas within the business.
Form Advertising also worked with Central Markets’ close partners to create products which were being white labelled under the Central Markets banner. To date, the brand that Form Advertising created back in 2009 has not changed in any form and still stands as a modern, current brand style.
Scope of design work for Central Markets:
- New brand style
- Stationery sets
- Advertising campaigns
- Animated adverts
- Promotional videos
- Company brochures
- Emailers
- White Paper branding
- Factsheets
- Internal office branding
A little more about Central Markets
Their clients are the core of their business.
Central Markets has always put its clients at the core of its business, and as a fully regulated stockbroker, we offer reliability to clients. We ensure that our clients receive individualised service and support, through to access dealers and staff through multiple mediums.
Central Markets policy is that all clients should be provided with the risk warning notices relating to Spread betting, Contracts for Differences (CFDs) and Foreign Exchange (FX).
Trading in spread betting, CFDs and/or FX is highly speculative, involves a significant risk of loss of invested monies and is not suitable for all investors.
This is because they are what is known as leveraged products. This means that you pay a small deposit to invest a much larger sum, often as much as 10 times your initial investment.
