Trading Apps approached Form Advertising to create new branding to reflect the forward thinking nature of the company. It’s a sector we have experience and a good understanding of audiences that are predominately hedge funds companies therefore the direction we took was a modern and clean style. The use of a new colour palette also helps to compliment the new branding.
Using the isometric shapes from the new logo, we created a new brand style to accompany the logo. Advertising campaigns, exhibition stands and new stationery sets also incorporate the new isometric shapes to carry the brand throughout the company.
A little more about Trading Apps
Trading Apps manages, designs and delivers technology solutions to fill the functional gaps that exist in current vendor software and internal systems. Their secure, scalable solutions replace numerous ad-hoc processes (often spreadsheets) used to support mission critical parts of their clients business. Above all, their Apps assist traders in making informed decisions pre-trade to ensure the business achieves acceptable return on equity.
Their Apps work in tandem with your existing infrastructure. They are relevant, contextual, and employ a consistent look and feel. Clients pick and choose which Trading Apps solutions are best suited to their business. Most importantly, they employ additional apps as their business needs evolve.
With GLASS as their core product, Trading Apps design targeted applications that are quick to build and easy to deploy. As a result this helps clients keep pace with rapid change in the global finance industry.