Corporate Brand Creation for an Innovative Collateral Management Startup

CloudMargin was formed in January 2014 by a group of professionals with several decades of combined experience within collateral management, OTC derivatives, technology and capital markets. Existing old fashioned collateral management solutions taking too long to implement, being no way ‘user-friendly’ and finally, too expensive is their drive for change. Form Advertising were commissioned to fulfil the corporate brand creation subsequently positioning them as a reliable alternative to existing systems.

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The brand that Form Advertising created steered away from the stuffy corporate feel of the larger competitors so as to reflect the forward looking ethos of the company. With the brand created they undertook a drip fed approach to advertising and increased brand exposure through target exhibition displays. A responsive CMS website as well as effective HTML 5 banner advertising underpins the core of the brand.

Projects included

– New brand identity
– Website
– Company Brochure
– Stationery set
– Advertising campaign online and offline
– Email campaigns
– Company brochures
– Exhibition artwork
– White papers / factsheets

Andy Davies
Founder of CloudMargin
“We’ve worked with Form Advertising from our launch as a company in 2013 where they created the brand through up to the present time where we’re growing and expanding rapidly. Ben, Dave and the team at Form Advertising were instrumental in our new website and brand identity, providing creativity in buckets and maintaining a fresh image. The team are patient, responsive thus always delivering on time and within budget. They’re a joy to work with”

CloudMargin_Whitepaper, Form Advertising, logo, CloudMargin

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A little more about CloudMargin

Frustration with old fashioned, expensive collateral management solutions taking too long to implement, CloudMargin is developed specifically to address these issues. By doing so they achieve their main aim of bringing robust collateral and risk management to all market participants irrespective of their size and sophistication.

Their mission is to promote sound risk management and create competitive advantage for their clients; bringing new technology to a long-standing, industry-wide problem. Through the partnerships they have created, they also strive to promote innovation within financial markets.

At CloudMargin they dedicate themselves to becoming the most trusted provider of collateral management solutions globally; relentlessly striving to promote innovation and creativity in all their services and products.

The foundation of all that CloudMargin do begins with trust. They want their clients to trust CloudMargin, trust their solution and trust the service they provide. Not only do they commit to improving the lives of their employees, clients and partners, they also commit to remaining at the forefront of thought leadership in financial markets technology. CloudMargin are constantly leading the way with innovative technology that persistently challenges the ‘status quo’. They think outside the box, actively pursuing new, creative ideas that undoubtedly have the potential to re-landscape the financial industry.