Swiss based derivatives broker looking to break into the UK market
Activtrades were established in 2001 as a Swiss brokerage house. Through hard work and a loyal client base they progressed to become an award-winning global derivatives broker for retail and institutional clients. The company growth allowed them to open new headquarters in London where they orchestrated expansion throughout key European countries. Activtrades soon became the leading broker in Italy, Germany and Russia. Further global expansion continued, and a more diverse range of products were introduced, including CFD’s, FX and Indices.
Form were approached by Alessandro Gho, Commercial Director of Activtrades after being aware of our work for Saxo Bank UK. The company, although having achieved great things up until this point, were aware that they would need to adjust their strategy and approach to tackle the far more financially savvy and competitive UK market. To make an impact in this key sector they needed to go head to head with heavyweights such as IG Index, CMC Markets, Saxo bank, City Index and others who all operated on a multimillion marketing budget.
After initial consultation with the board at Activtrades we agreed on an aggressive strategy to introduce a new brand style and multi-channel advertising plan. This was to be backed up with a new website with greater user experience and one which new users could find help and tips easily 24 hours a day, 7 days a week. The ultimate aim was to ensure that users could trade with complete confidence and security. The resulting brand style and messaging were then to be rolled out across all marketing channels, brochures and nationwide advertising campaigns in a very short space of time.
With in-depth experience of this market, Form are aware that the financial markets (whether retail or institutional) are extremely crowded, where companies are competing for the same clientele often with the same offerings and platforms. Therefore our goal was to ensure that the brand and messaging was memorable amongst the noise, purveyed a professional and competent tone, showed an advantage to the user and complied to FCA regulation.
Working closely with the client we came up with 3 initial directions to be considered, all with their own individual merits. Once presented it was immediately clear which design style would be tailored to move forward with. It was visually unique to the derivatives broker market and stayed away from the clichés which have saturated the industry in recent times. It was important to have a brand which enabled scope and continuity as the initial consumer messaging needed cohesion of look whilst promoting a diversity of USP. The brand roll out was synchronized with a new website, a London focused press advertising campaign and nationwide online campaigns via all main financial retail websites.
The second phase of the brand roll out involved product specific advertising complimented by a very successful Reward Programme which Activtrades promoted. Other forms of media used to promote the derivatives broker through this growth period were TV slots, Google Adwords, promotional videos and PR. In addition to this a very successful range of free seminars were introduced to educate inexperienced investors on the advantages and risks of online trading.
To date we continue to work with the in-house creative team at Activtrades as an advisory company.
I’ve been working with Form Advertising for nearly 3 years, I’m very happy with our collaboration. Ben and his team are remarkably professional and deliver products to the highest standard. I couldn’t recommend them more.
Marketing Director at ActivTrades PLC
Form have proven to be very creative and proactive. They are able to deliver in extremely short periods of time. Always ready to receive and give quick feedback, they are a valuable and reliable partner to our business.
CEO at ActivTrades
Form believe that there is a very simple process to driving growth and engagement levels. By using forward thinking creative and harnessing the latest technologies we aim to provide results for any client that we work with.
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